March 15, 2011
Agent Provocateur lingerie brand in London advanced, the lingerie brand by the British fashion queen Vivienne Westwood son Joseph Corre and his wife, Serena Reese co-founded.
basic introduction
1994, the one called “Forbidden City Cop” (Agent Provocateur, referred to as AP), women lingerie shop in London Broadwick Street, the SOHO District opened the. AP window display is very seductive, wearing bright tights posing models who pose is the imagination. However, near the business with similar goods of different retailers, AP soon for its approachable style and quality to establish a certain well-known clothing. [1]
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brand English name: Agent Provocateur
AgentProvocateur
Chinese name: big
spy within the country: UK
Category: underwear, swimwear, perfume
Founder: Westwood (Vivienne Westwood) son Joseph Corre and his wife, Serena Reese
Company Headquarters: London, UK
edit this paragraph Founders
1941 April 8 Day, Aries Westwood was born in Cheshire, UK. Westwood was the first to use her husband
AgentProvocateur
Surname: Westwood. Chinese Name: Westwood, abbreviation: VW, known as the “godmother of punk”, “British Monster.”
The irony is that Westwood has never been actually a little bit of formal tailoring education, so that the top was actually a self-taught fashion designer model. Westwood has admitted: “I have no interest cut, the body just like to wear clothes tugging back and forth.” She did not have the traditional cloth tailoring, but with the cut in order to pin fixed live in cloth design, this practical experience to cut method based on her completion in 1979, a large number of split edge T-shirt. [2]
Westwood obsession with torn, slightly away from the body of the garment slip, she likes to make people free to swing between the body expose pornography, so she often made under part of the hip will be open, or made under tight fitted jacket, or even live with a two strap pants, socks strange heaving is her invention. Oh, of course, so Naomi tendency wrestling fetish platform shoes have … Of course, “if you wear enough to shock in order to live a better life!”
Westwood and Michaela text was the most punk of a couple. After the wave of punk in 1980, Vivienne her name changed to “doomsday” date. She was no longer fitted the guerrillas, and to the headquarters of high fashion in Paris attacked. First to enter Paris, Westwood works as a “witch” series to Waichuan theme, threatened to make public all the secret home. Successfully conquer the world of haute couture Vivienne increasingly immersed in the traditional English fabrics and tailoring, and even designed his own brand logo and the famous Harris Tweed Scotland, it is similar, and the traditional corset bra and skirt with a bustle from the antique shop in re-turn out.
edit this paragraph Brand Profile
Agent Provocateur in the UK has four shops and two franchise stores in the United States opened a two, and plans this year in Moscow , Dublin, Dubai and North America and Southeast Asia has not been open two additional five cities Outlet Store. However, AP brand development even more than its retail space
founder of Westwood
faster expansion between. As of March of the year, its turnover has exceeded 800 million pounds, and the year before last year turnover was 4.4 million and 300 million pounds. Moreover, these figures only clothes and additional accessories. In August 2000, the company also launched a separate company in the name of the AP fragrance, created only a year of 150 million pounds of sales.
Edit this paragraph the brand concept
AP production philosophy is very simple, that is to create “from the hands of designers, creative high-quality lingerie, with stimulation, the temptation and stimulate wear
AgentProvocateur
and their partner capabilities with. “So far, AP is still the source of its fabric and the fabric processing location of clothing tight-lipped. But it is said, AP Leicestershire has saved a deterioration of the corset factory, because the AP labeled their products again fashion label. “Our partners include some British companies, and many French companies, we are starting a company with some of Morocco business dealings,” Serena Reese said Ms..
AP start-up time has passed rigid serious ridicule British won a high reputation, the most famous is the slogan: “less M